Is anyone else becoming slightly nervous or worried about how much information businesses know about us from our internet use? If you search up a product such as a bed mattress, chances are that you will be seeing pop up ads for mattresses next time you are on the internet. Information about our searches are …
Author Archives: emmaferrie
Integrated Marketing Communication
Integrated Marketing Communication (IMC) as defined by The American Marketing Association is ‘a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organisation are relevant to that person and consistent over time’. The shift from traditional forms of advertising to online advertising has allowed …
“Liked”
In the middle of July 2019, Instagram removed the option to see likes on photos in a handful of countries, including Australia. The controversial move has been justified by Instagram as they have stated that they hope it will help to improve mental health by “removing the pressure of how many likes a post will …
Going Viral
There are numerous articles and industry experts including Thota (2018) telling us that social media is more effective when consumers share posts with friends using digital Word of Mouth (WOM) rather than consumers viewing paid advertisements from organisations. However, the real question is how do we get consumers to engage so much with our posts …
How to best engage consumers on Facebook
This week’s blog post is based upon the Hodis and colleagues (2015) article ‘Interact with me on my terms: a four segment Facebook engagement framework for marketers’ The article discusses in-depth research that attempts to provide an understanding of Facebook users, and how they can be best engaged. With all the advertising clutter that is …
Digital Marketing 